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When Adam Pawlak of Black Sheep fame decided to follow his passion for pasta, he was excited to invite me along. With the challenge of creating an exciting and attention grabbing identity to sell his handmade pasta, I was ready to jump right in. Little did we both know that the popularity of the product would grow the brand into a second location down the line.
mission
Starting in the Crossroads Collective, the original food hall stall was designed to create a branded experience that would cut through the noise of the neighboring businesses. Then the brand was expanded when second and third locations were able to grow the look into a full dining environment.
Agency: JonWarobick
Custom Photography
Custom Illustration
Campaign Development
Interior and exterior design
• Custom interior Art
• Package design
Brand Development
Initial Logo Concepts