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Each year Susan G Komen of Southeastern Wisconsin hosts the Race for the Cure in Milwaukee and is in need of fresh creative each season. They like to see many approaches and executions that can tell a story or help educate people about breast cancer.
mission
This season the campaign centered around the statistic that 1 in 8 women has or will contract breast cancer. They wanted creative that highlighted that fact and looked for ways to bring awareness to it.
Agency: Z2 Marketing
Social Media Development
Print Collateral
Promotional creative
Photo art direction
Proposal and Implementation
Initial Proposed Concepts
Chosen Campaign and Photoshoot
“This campaign felt more warm and story driven.”
Anna | october 2014
On site promotional item
Follow up campaign designs for next season
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