Big looks that evoke Pride.

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Every year PrideFest Milwaukee holds the nation’s largest LGBTQ festival with permanent festival grounds, operated entirely by volunteers since 1987. With a mission to educate both the general community about LGBTQ culture, to celebrate the history and accomplishments therein and to hold charitable and educational activities.

mission

In 2014 and 2015 I had the pleasure as I do in 2020 of helping shape the visuals for this festival. The experience from the screens to bus ads, to tickets and autograph photos all go through the campaign lens and become cohesive.

Agency: JonWarobick

BRAND IDENTITY
CUSTOM ILLUSTRATION
CAMPAIGN DEVELOPMENT
LOGO DEVELOPMENT
ADVERTISING
Wayfinding signage

Initial 2020 Concepts

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Chosen 2020 Campaign

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2016 Campaign Design

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“The campaign matched the experience and brought joy all around”

Kate | august 2016

2017 Campaign Design

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wanna see more?

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